1. It's memorable: Your logo should be easy to remember and recognize.
2. It's simple: The easier, the better. Too much complexity only distracts from the essence and often cannot be represented in detail anymore.
3. It's unique: Your logo should be individually designed, have a clear reference to the company and a high recognition value.
When creating a logo, one should not simply follow the current trend, but rather focus on a timeless logo design that can be used for various purposes. Also, make sure that your logo displays a high-quality and harmonious part of your corporate design.
Before you start designing, you should think about what your company (and therefore your logo) stands for. On this basis, you can define goals that you want to achieve with the help of your new logo. Be clear about what to express and who to address. It's also worth having a look at your competitors to get further input and gather logo ideas.
Basically for everything important that you need in your daily business. This can range from your website to social media channels to presentations. Your logo is essential on business cards as well as letterheads or email signatures and you can have it printed on merchandise articles or customer presents if you like.